In early 2014, the White House launched the My Brother’s Keeper Initiative (MBK.)

MBK’s goal is to engage communities, through both the public and private sectors, in eliminating gaps in opportunity and achievement for boys and young men of color – to ensure that all young people can reach their full potential and pursue the American Dream.

Cities and towns become “My Brother’s Keeper communities” when they sign on to: 1) help young men connect to mentoring and 2) support networks and skills needed to find good jobs, go to college and work their way into the middle class. All MBK communities start with a rigorous local and state policy audit. Locally-chosen interventions are data-driven and evidence-based.

My Brother’s Keeper communities are focused on six cradle-to-career milestones:

  • Getting a Healthy Start and Entering School Ready to Learn (cognitively, physically, socially, emotionally)
  • Reading at Grade Level by Third Grade
  • Graduating from High School Ready for College and Career (graduating with skills to advance to post-secondary education or training)
  • Completing Post-secondary Education or Training
  • Successfully Entering the Workforce (with wages that allow them to support themselves and their families)
  • Keeping Kids on Track and Giving Them Second Chances (safe from violent crime and, if confined, receiving education, training, and treatment needed for a second chance)

Indianapolis became a My Brother’s Keeper Community in fall 2014. In spring 2015, Mayor Ballard was named to a 2-year term as one of only three mayors on the 33-member of the MBK Alliance Advisory Board. (This founding group includes former U.S. Secretary of State Colin Powell, Senator Cory Booker, Representative Frederica Wilson, Shaquille O’Neal, and Angela Glover Blackwell, Founder/CEO PolicyLink.)

The goal of the independent, nonprofit MLK Alliance Advisory Board is to create private sector commitments across the nation for strategic evidence-based interventions. It is expected that the Board will help develop local community funding streams through national corporate and private philanthropy.

Kendrick Lamar kicks off 2016 with a new vlog. Titled ‘Pay It Forward,’ he speaks on the concept on mentorship and the support of the My Brother’s Keeper initiative. He also speaks on the details involving his recent meeting with President Barack Obama.